THE G.O.A.T. OF SWAPS
We all knew that kid in the playground who had every Panini sticker going. For our first Panini ad, we decided to officially crown them as ‘The G.O.A.T. of Swaps’.
The client loved it so much that they decided they wanted to make this their creative platform for the entire Premier League sponsorship.
CREDITS:
Production Company: Knucklehead
Director: JAK
The next year we evolved the campaign by introducing a new brand mascot - an actual goat. His name is Barney.
The first ad promoted the Adrenalyn XL cards and introduced our goat.
The second spot featured our goat’s glamorous assistant and sidekick: Arsenal and England footballer, Declan Rice.
CREDITS:
Production Company: Vigilante
Director: Henry Littlechild