THE STAKES HAVE NEVER BEEN HIGHER
Last season saw records broken for attendance, viewership, and even contention - the title came down to goal difference. So this year, the stakes have truly never been higher.
We brought that idea to life with a campaign that brought together players from almost every club (across both Women’s leagues) to play in an epic game of keepie uppies over the roof of a 14 storey building.
As well as the films, we created a set of OOH ads promoting the season
And we created a bank of imagery to use throughout the season, all taken from a low angle to play into the height and scale of the idea
CREDITS:
Client: Women’s Pro Game
Production Company: YES!
Director: Harry Barber
Photographer: Serena Brown